MLS real estate virtual tours vs traditional photos: which sells faster?

The Multiple Listing Service, or MLS, is a prominent database system that enables real estate agents and brokers to communicate local property listings with one another. It makes it easier to connect buyers and sellers. AREAS allows you to distribute your Virtual Tours in your MLS systems.

Implementing virtual tours in real estate listings has been associated with faster sales and higher engagement compared to traditional photography alone. Key statistics include:

  • Faster Sales: Homes with virtual tours have sold 31% faster than those without.
  • Increased Views: Listings featuring virtual tours receive 87% more views than those without, indicating higher buyer interest. 
  • Higher Sales Prices: Some studies have shown that homes with virtual tours can sell for up to 9% more on average than those without. 

These statistics suggest that incorporating virtual tours into real estate marketing strategies can lead to quicker sales and increased buyer engagement.

IMPORTANT: Virtual tours for MLS
MLS systems accept links to virtual tours; however, there are some restrictions. No real estate agent or office information is permitted, and all real estate signage must be removed (or blurred). No real estate office logos are authorized. There are fines for not following these regulations, and AREAS ensures your tours are compliant before uploading!

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